The Full Story
About Us
At SF Consulting, we are committed to putting our clients' interests first.
With our timeless knowledge of the financial market and various financial tools, we help our clients save time, lower costs, enhance the value of the dollar they invest, and elevate the quality of their financial lives.
Benefits We Bring About
We are dedicated to...
supporting clients in effortlessly making quality financial decisions and more...
Saving Your Time
From Lengthy Research to Precise Results
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Save clients valuable time and energy by conducting objective and prudent research and analyses to filter exceptional solutions and their respective advantages for selection.
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Introduce efficient and effective management strategies to deliver superior results with reduced engagement.
Lowering Your Costs
Up to 90%
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Lower investment and insurance costs by identifying low-loading solutions that not only produce similar but even better results, helping clients save 10 - 90% of current costs.
Enhancing the Value of Your Every Dollar
Retirement Assets Up 20 - 40%
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"Price is what we pay. Value is what we get." In the financial market, price and value often move in opposite directions. By choosing the right solution and developing an effective strategy, it's common to achieve an after-cost return increase of 1 - 2% p.a. over traditional approaches.
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For retirees holding their retirement assets for 20 years into their 80s, every 1% p.a. additional return can result in around a 20% increase in assets. The earlier this enhancement takes place, the higher the impact it brings about.
Elevating the Quality of Your Overall Well-being
Extend Family Abundance Eternally
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Wealth encompasses not only economics but also emotional and spiritual aspects, forming a growing cycle that leads to eternal wealth.
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i.e. Eternal economics wealth rooted in total well-being
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Starting with economics wealth, we extend our expertise to physical wealth, emotional well-being, and spiritual health. This holistic approach inspires the next generation to live meaningful lives and benefit others.
Behind The Scenes
Why We Exist
Improving the Norms in Financial Services
Many individuals and families often find traditional financial services to be unsatisfactory. After our founder worked in various leading companies in the retail financial market for over a decade, he identified the key issue: a conflict of interest between service providers and clients, which consistently leads to subpar services.
The Current Landscape
Conflict of Interest on Wealth and Well-being
The consequences of this conflict of interest have resulted in billions of dollars in wealth loss for our society over the past decades, directly impacting the economic and emotional well-being of Hong Kong residents. Unfortunately, this situation is unlikely to improve in the foreseeable future.
Taking a Stand
Solutions for Financial Well-being Inspired by Global Financial Giants
In response to these challenges, our founder recognised a similar scenario in the United States and discovered effective solutions by studying the refinements of investment and financial giants over the past century. Our mission is to significantly enhance the financial well-being of the general public in Hong Kong.
A Different Approach
Fee-Only Financial Service Provider
To create a truly independent service framework, the service provider must not profit from distributing financial products. Hence, SF Consulting is established as a fee-only financial service provider, dedicated to offering comprehensive financial services that empower our clients both financially and in their overall lives.
Clients We Excel With
How We Do Things
Our Core Values
Honesty |
Ability |
Empathetic Tailoring
Honesty | Ability
We draw inspiration from the profound insight of Warren Buffett^, a key figure in the financial world.
Warren Buffett emphasises two crucial factors when discussing how to identify a trustworthy financial consultant: Honesty and Ability.
^Warren Buffett, renowned as one of the greatest investors of our time and the world's wealthiest individual in the investment field, attributes his wealth primarily to investment returns rather than the fees charged to his clients or partners.
Empathetic Tailoring
Considering clients' distinct financial circumstances, experiences, and goals, tailor-made financial solutions are essential. This approach ensures that their financial journey, with its inevitable fluctuations, aligns precisely with their expectations and aspirations.
The 3 Principles Ingrained in Our Values
Client's Interests First
Honesty
Prioritising the interests of our clients, uninfluenced by corporate or personal gains.
Built on Timeless Wisdom
Ability
Our strategies developed based on the essence summarised by financial giants over the past century and evolved continuously with the changing times for constant optimisation.
Tailored Through Understanding
Empathetic Tailoring
Acknowledging that client needs vary, shaped by diverse financial values and experiences, we intricately understand our clients, providing personalised services tailored to align with their preferences.
